DEFINE, Build and Live your Thriving Coaching Business
Business Mentoring & PCC Coaching for Established Coaches
You know you’re playing small
You’ve been a coach for more than a year now. You’re surviving, but not thriving.
You’re earning less than £5k per month (maybe a lot less) because even though you’re coaching multiple clients per day, you’re doing it for low associate fees. Or maybe you’re taking clients direct, but you’re undercharging.
Either way, at the end of the day, you’re exhausted.
You’ve always wanted to build your own business, a business filled with clients who come to you, who want to work with you. But your saboteurs make you feel like you’re ‘not good enough.’
You’re thinking of spending thousands of pounds more on coach training, tools and further qualifications. (Or maybe you’ve already done this.)
But I promise you, more training won’t solve your problems or fix your mindset blocks.
The truth is…
You have loads of experience.
You have all the coaching skills you need.
What you don’t have, at least not yet, is the business you dreamed about when you left your corporate job.
But that’s still on offer.
All you need is a business mentor to guide you in how to turn the coaching skills you already have into a thriving coaching business.
“I was overwhelmed, a bit stuck, and I didn’t want to get it wrong… since working with Sue I’m now super clear on who i am and what i offer“
Don’t become either of these statistics.
The reason why so many coaching businesses fail is simple—a lack of business building skills and the wrong mindset.
Register for the next Thriving Coach Workshop
I’m Sue Belton, PCC, a business coach for coaches. I’m well known in the Co-Active coaching community and beyond for my absolute passion for teaching new & established coaches how to leverage their coaching skills to build and run successful coaching businesses.
The statistics don’t lie. The stakes are high. If you don’t focus on building your coaching business you will not be able to do the fabulous work of helping people transform their lives.
The coaching business worldwide is worth $3 billion and it’s growing. There has never been a better time to be a coach.
If you want your business to be a coaching success story, I Can Help
I work with coaches who are serious about developing a successful coaching business. One that will support their family life and stand the test of time.
I walk my talk. I don’t just teach business skills to coaches—I’m still running a thriving coaching business myself.
I’ve been running a 6-figure coaching business for 17 years and have served as a business coach to other coaches for 12 years.
The THRIVE Framework
Real clarity. Real strategy. Real results.
This is the backbone of our work together. But we won’t just “go through” these six principles, we’ll apply them directly to your business. We’ll work closely through each one, with hands-on support, personalised strategy, and WhatsApp access to me every step of the way..
 TARGET
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Refocus your energy. Reclaim your vision. We’ll get crystal clear on your bigger business goals, what you’re building, why it matters, and how to structure it so it supports the life you want. This is where we remove the clutter, stop chasing shiny objects, and start aligning everything around your real priorities. |
 Hone
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Refine your signature programme and your client pathway.
You’ve likely got offers or packages in place, but something’s not clicking. We’ll work together to simplify, strengthen, and price them properly. You’ll walk away with a clear, streamlined programme that sells and a business structure that supports client retention and growth. |
 Reach
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Become known for what you really do.
We’ll tune your messaging, clean up your marketing efforts, and create a simple, sustainable visibility strategy. No constant content wheels. No sleazy tactics. Just consistent, values-based marketing that actually gets clients through the door. |
 Identify
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Tackle the mindset blocks that are slowing your growth.
You’re doing “all the things,” but something keeps holding you back. We’ll uncover those patterns, whether it’s undercharging, over-giving, or just not showing up confidently and we’ll replace them with evidence-based beliefs and habits that support success. |
 Value
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Own your worth and talk about it with confidence.
If you’re trying to work with organisations, pitch bigger contracts, or grow your income… you’ve got to know how to talk about what you do in a clear, confident, professional way. We’ll develop the positioning, pricing, and proposals that show the real value of your work, especially in corporate and charity settings. |
 Explore
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Ditch the awkward “sales” calls for powerful, two-way conversations.
You’re not here to persuade. You’re here to partner. I’ll show you how to have clear, grounded, exploratory conversations with prospective clients—so both of you can decide if you’re the right fit. You’ll learn how to confidently guide a clarity or chemistry session, hold space without second-guessing yourself, and tie the value of your offer directly to the results they want. |
This Is Not Off-the-Shelf Coaching.
You’ll work directly with me.
- 1-1 mentoring calls, tailored strategy, and WhatsApp support as you implement.
- No generic templates. No team of “support coaches.”
- Just you and me, getting your business working for you—fast.
- If you’re serious about stepping up, I’m all in.
If you’re still early in your coaching journey, explore the 1:1 Mentoring Programme for New Coaches, designed to help you confidently build your business using the Thrive Framework..
“At the end of each 1:1 session I always felt inspired and re-energized, more than ready to take the next step.”
It’s Your Perfect Coach Business Building Programme If You Want:
1. A Business Coach who Knows Coaching
learn coaching skills + small business building skills + reach a whole new standard of coaching
2. To Make a Really Good Income
attract high paying coaching clients working the hours you want, doing the work you love
3. To Grow Your Coaching Service
banish the mindset blocks that stop you from taking action + coaching the clients you want
4. Business Systems + Structures that Work
make your business more efficient so you can focus on the work you’re good at
5. Motivation and Challenge
step into your excellence + mastery + be stretched to achieve your goals
“She challenges you in a way that feels good. She has a very good balance between mentoring and coaching.”
Sue Belton, Business Coach For Coaches
I’m a business mentor for ambitious, goal-driven coaches who want more out of life.
When I started coaching in 2008 I’d never run a business before. (In my previous job, I was too scared to even go freelance.) But when I completed my training and coach certification with the ICF accredited Co-Active Training Institute I finally quit my corporate job. I went all-in on building my business.
Without a business of my own, I knew I’d fall into the associate trap. I didn’t want to hand over half of my fees from coaching. I became a coach because I wanted freedom to set my own hours, spend time with my family, and focus on work I liked doing. So I committed myself to signing on each one of my clients, direct.
I took business courses. I worked with great business coaches. I invested in learning the skills that they don’t teach you in your coach training, like:
- How to develop an irresistible, signature coaching offer
- How to make good money selling your services (without feeling salesy)
- The secrets to successful marketing as a coach—a.k.a. how to do marketing so that ideal clients find you and instantly know that you’re the only coach they need
And it worked.
I launched my coaching business during a recession—and thrived. My business grew during Brexit. It grew during COVID, too.
For 17 years now I’ve been running a 6-figure business coaching senior leaders and C-level executives in large, multinational corporations such as Virgin Wines, Curtis Brown, Costain, and Generali.
I was named Female Entrepreneur of the Year in 2020 and Best Coach in 2021. I’m a sought-after speaker and author of two bestsellers, Change your Life in 5, and Screw Meditation.
I want all this for you too.
Even if your saboteurs are going crazy right now. Even if you don’t think it’s still possible to build this kind of business in 2025. I promise, it’s possible. My mentees are doing it right now and you can too.
“She is a brilliant business mentor—full of practical, clear advice on setting up a solo business. Six months later I am earning a decent living doing something I love.”
“She challenges you in a way that feels good. I am now six months into a portfolio life, working across a range of clients and now aiming to go beyond my previous areas of expertise. I am now much more in control of how I spend my time, and I have a balance which I have rarely achieved.”
“Some things I just needed to know, from someone who’s been there and done it, successfully, already. … She was so generous with her resources e.g. the templates she shared up front which have provided a lot of insights and inspiration for short-cutting the development of my own materials.”
Committed to the Co-Active Community
I was trained and certified with the Co-Active Training Institute (CTI) in 2008-2009 and have been an advocate, supporter, and community member ever since. I’ve served as the Co-Active UK Local Groups Leader, the CTI London Ambassador, and CTI’s Business Mentor, running the live monthly “Business of Coaching” Q&A series (replays available here in the CTI Alumni Learning Lab). I’m honored that Karen Kimsey-House, co-founder of CTI, publicly endorsed Change Your Life in 5 and wrote the forward to the book.
Ways to Work With Me
My Proven Thriving Coach Programme
“I increased my clients by 70% and raised my fees twice while working with Sue.”
“I wasn’t paying myself before, but now I’ve blown my financial goals out of the water. I now pay myself more than ever before, and made a 900% return on the money I invested in working with Sue!”
The Thriving Coach Programme
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